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Salsa Alert
DATE: SUNDAY OCTOBER 28, 2001
TO; SALSA LOVERS
FROM: ALBERT TORRES
RE: OPEN LETTER ABOUT SPORTSMEN'S FUTURE

Albert Torres Productions, Inc, my company has been promoting Salsa in Los Angeles for over 9 years. I am proud to see how the West Coast Salsa scene and dancers are now recognized worldwide. This was not the case even 5 years ago. We have continued to build the salsa scene as a family supporting each other. One of the locations that have helped all levels of Salsa lovers whether beginners or pros has been Sportsmen's Lodge on Friday nights for over 5 years. It has served as a great location for individuals as well as dance teams to show their talent. We were one of the first on the West Coast to provide this for the dancers in an enviorement that also allowed all ages to attend. This is unheard of at any other club in Los Angeles. It has been a forum for the LA Salsa Kids and the youth of Sensational of Let's Dance Studio to attend and perform their routines.
We have also been able to provide the public with dance lessons and some of the best local and international Salsa Bands. We are a firm believer and supporter of Live Music.
Here are some of the bands that have performed in the last couple of years at Sportsmen's. Most of these bands performing for the very first time on the West Coast.

Los Van Van, Issac Delgado,Aragon, Charanga Habanera, Maraca, Anacaona, Sierra Maestra, Machito Y Su Orchestra, Tito Nieves, Ray de la Paz, Herman Olivera, Jimmy Bosch, Wayne Gorbea, Johnny Pacheco, Fruko Y Sus Tesos,
Sonora Carruseles, SonSublime, Salsa Celtica, Munequitos de Matanzas, Larry Harlow & The Latin Legends, Son Mayor, Johnny Polanco, Freddie Crespo Y Su Mambo Revue, Latin Fusion, Costazul, Charanga Cubana, Yari More, Octavio Figueroa Y La Combinacion, Zona Nueva and many more....

SO WHY THIS LETTER????
I have always been open to listening to the public, and have also been open about my opinions in the Salsa scene. I am now presenting to you our problem at Sportsmen's before we lose it. We have started to see less clubs willing to support the Salseros due to reasons that have been mentioned many times on the chat boards. I am trying to see how we can save Sportsmen's before it falls like many before it.
HERE IS THE PROBLEM
Over the last year our rent at Sportsmen's was doubled and the bar guarantee was raised due to their lack of profit the year before. I chose not to increase the cover charge of $15 on a regular night to the public. I also agreed to the new contract, even if it meant less profit for my company. The purpose was to keep the Friday nights at Sportsmen's alive. We were also promised by management that we would have the room more consistently with the new payment arrangement. They kept their agreement. We had Sportsmen's this year more than ever before.
Over the last six months the numbers have gone down to the point where we have been working hard to keep the doors open. Due to the lack of support in attendance and the lack of consumption at the bar, I have had to pay large amounts on a weekly basis to have our Friday nights at Sportsmen's stay alive. I am not complaining. These things happen in all business's. What I am doing is asking for suggestions on what can be done to save this great venue.
I have read about the lights being too bright, so we have dimmed them the most that the venue will allow us due to their insurance policy. I have read other comments which I have tried to work on. Some complain of the cover charge.
We have tried to attract new crowds by bringing the hottest salsa bands in the world to a venue with 2 dance floors and seating for 700 people. Not many venues in LA can do that on a Friday night. Even though we have had to pay premium prices for these bands, our cover has always been $15 for local bands and $20-$25 for international band. On some rare occasiones have we had to charge $30. Not bad for the caliber of the bands mentioned before, with dancing space and reserved tables at no additional cost.
AGAIN WE ASK WHY THE LACK OF SUPPORT???
We are asking for your support, so we can keep this venue alive and have it available next year on Friday nights. We are very close to losing it!!!
Sportsmen's will be closed to Salsa in December, but with your support in November, we can possibly have it again in January.

This is our schedule for the month of November:
Nov 2 Johnny Polanco $15
Also performance by Johnny Vasquez and Ramon Morales
Nov 9 Direct From Cuba Orq Aragon $20/$25(CONFIRMED)
Nov 16 CD Release Party For Johnny Polanco $15
Nov 23 TWO BANDS FOR $15
Orq Son Mayor & Direct From Colombia, 1st Time In LA,
Carlos Guerrero Y Su Orquesta (Ex Singer of Grupo Niche)
Also Celebrate Birthdays For: Maya Torres, Laura Canellias, Enio Cordova, Raul Gomez & Gilda Smith

We hope to see you during the month of November so we won't lose Sportsmen's. If the support does not happen this month we will need to change venues or lose our Friday Salsa Events. Again not only has this been a great venue for bands and dance companies to get exposure, if we lose Sportsmen's we will lose a venue where our youth can attend, dance and be in a safe enviorement, instead of being on the streets doing what most of the other youths are doing. We need your support not only to save a prime spot for Salsa every Friday, but also to support our youth. We hope to have your support with your presence this month at Sportsmen's. Thank You for taking the time to read this. To respond please
e mail me at albert@alberttorresevents.com
Thank You
Albert Torres
"Creating Unity Through Salsa"
Don't Forget future Special Events:
11/01 TITO ROJAS @ The Grand Ave Night Club $20/$30
12/31 New Year's Eve Salsa Celebration
Sponsored By Crown Royal & Morrowland Records
Johnny Polanco, Ray de la Paz, Herman Olivera & Freddie Crespo @ Hollywood Park Casino
For Info Call 310 450 8770
address
Albert Torres Productions, Inc
2001 S. Barrington Ave. #118
Los Angeles, CA. 90025

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